SEO Specialist
Resume Example

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SEO Specialist Resume

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SEO specialists are the key set of people who are responsible for the site traffic and converting potential visitors to generate sales. They are performing a big role to increase the web traffic of a company or commercial product websites. To step into this career, you need to have a great SEO specialist resume, and we are ready to give you the full awareness on how to create a resume for an SEO specialist role with a resume example and expert tips.

01

What is the best resume format for an SEO Specialist?

We always recommend using the reverse-chronological resume format for anyone when applying for any job. Why we recommend the reverse chronological format is that recruiters always prefer the candidates with more experience and a higher level of educational qualifications. That’s why we need to put our work experience and educational details from the most recent.

But if you are a fresh graduate or an entry-level SEO candidate, you may not have a vast amount of experience. In those cases, you can focus more on the relevant skills. Therefore, we suggest the combinational resume format (hybrid resume format) for anyone with less experience.

02

How to put contact details on an SEO specialist resume

As an SEO specialist, you know how to get the attention of the web users to your website. You should apply the same mechanism to your resume as well. The ultimate goal of an amazing resume header is to attract the recruiters to your resume. But there are few details you should add on your resume to make it stand out from the crowd.

  • Basic information: As this is your contact information section of the resume you should insert your name, phone number, professional email address, location, etc.
  • If you have any SEO or Digital Marketing related certification include them also here. This will be a great way to impress the hiring managers as a certificate can act as a validator. It shows the recruiter that you have tried and tested SEO to the deep.
    Eg: Certified Master SEO, Hubspot Certified SEO Specialist, Master’s in Digital Marketing
  • Professional website: Do you have a professional profile such as LinkedIn? Then add its URL here. So that the employer can visit there and will get an insight about yourself.

03

Resume Summary or Resume Objective for an SEO Specialist?

The trend in today’s resumes is to write a resume summary instead of a resume objective. A resume summary focuses more on the accomplishments of the candidate, how he/she achieved those, and which skills helped them to achieve them while the resume objective focuses on the candidates’ goals. Usually, the recruiters need to see the achievements of the candidates. Therefore, we recommend always writing a resume summary. But if you do not have any accomplishments to describe, it is better to write a resume objective. But you should know how to write it properly. Here’s how.

How to write a good resume summary for an SEO specialist

A good resume summary for an SEO specialist must contain his/her achievements in their past career life.

Generally, SEO specialists deal with websites, and they are responsible for gaining traffic for particular websites. So when they are writing a resume summary, they can describe how they have increased the organic search traffic and which SEO tools they have used to get success, etc. Through this way, the recruiter knows how you have succeeded in your career as an SEO professional and that is a great way to impress a typical hiring manager.

One great tip to optimize your resume summary is to quantify it and use action verbs as much as possible. See the below examples to get inspiration.

Good Example

An enthusiastic SEO specialist with 3+ years of industry-specific experience. Increased organic search traffic by 12% to 30% for a career-related website and improved search rankings from page 5 to 1st page for 20+ highly competitive keywords. Highly proficient in SEO tools like Moz Pro, Google Analytics, Ubersuggest, Ahrefs, KWfinder, etc.

But if you do not have any achievements to describe as above, you can describe how you can help the employer with your existing expertise. Let the recruiter feel that you are a future asset for them. See this example.

Poor Example

SEO specialist with over 5 years of experience. Skilled in many SEO tools such as Moz, Analytics, Search Console, Ubersuggest, etc.

04

How can I best showcase my SEO specialist resume experience?

To get the optimal results out of your resume, you need to get a good understanding of what the company requires from you. After determining the requirements, it’s your turn to build a tailored resume by using the keywords from the job posting.

Your resume work experience section should convey to the recruiters that you are a self-motivated and passionate learner. This will let the recruiters think that you are a wonderful investment for their company.

Another great way to improve your resume work experience section is the usage of action verbs within your job description bullet points. Here’s a list of great action verbs for an SEO specialist resume.

  • Increased
  • Performed
  • Improved
  • Analyzed
  • Researched
  • Structured
  • Developed
  • Updated
  • Evaluated
  • Troubleshot
  • Attained
  • Wrote
  • Tested

What if you crunch some numbers and make your achievements quantified? That will make a wow feeling in recruiters’ minds and will be a dominant factor for getting you into the shortlist and getting past the ATS as well. See the below examples and learn how to list your work experience properly in your SEO specialist resume.

Good Example

SEO Specialist

Digisoft Inc., Hamilton, ON, Canada.
06/2018-present

  • Managed social media campaigns and reviewed all the website content to maintain an average of 5+ daily page updates.
  • Improved the company websites’ Alexa rank from 250,000 to 34,000 within 2 years.
  • Achieved 1st page rankings in major search engines and increased the daily organic search traffic from 15,000 to 80,000 within the past 2 years.
  • Reviewed title tags, meta tags and descriptions, website structure, focus key phrases and resolved SEO issues of the site.

Click here to see more sample SEO Specialist job descriptions.

05

How can I make my resume standout via an education section?

There is no specific educational qualification for an SEO specialist role. But it will be an added advantage for you to having a computer science, information technology or marketing-related degree. If you hold these kinds of degrees, feel free to mention them on your resume with the degree name, graduation date, the institute’s name and the location, and the GPA if and only if it is above 3.0. And of course, you can even mention the related coursework too.

However, employers prefer more experienced rather than a qualified guy. But if you have certifications related to SEO or digital marketing, those could be impressive factors to add on your SEO specialist resume. Here are a few SEO certifications and courses that the recruiters would love to see on your resume.

  • The fundamentals of Digital Marketing Certification by Google Digital Garage
  • SEO Essentials Certificate by MOZ
  • SEO Training Course by Hubspot
  • Advanced SEO Strategies and Case Studies by Backlinko
  • ClickMinded SEO Course
  • Hubspot Inbound Marketing Certification

06

Top skills to mention in an SEO specialist resume

Though writing skills is an essential ability for an SEO role, you have to be much more talented with SEO tools. So, you could go ahead in the industry without much competition as the recruiters given the priority for more skilled talents. Therefore, when crafting your resume, try adding some below-mentioned skills to gain more scores from the hiring managers.

Top 10 soft skills for an SEO specialist

  • Analytical skills
  • Critical thinking
  • Strategic planning
  • Research skills
  • Writing skills
  • Organization skills
  • Creativity
  • Problem-solving skills
  • Teamwork
  • Leadership skills

Top 10 technical (hard) skills for an SEO specialist

  • On-page SEO/Off-page SEO
  • Google Analytics / Webmaster Tools
  • Email marketing tools (MailChimp, Intercom, activecampaign)
  • SEO tools (Yoast, Ubersuggest, Moz Pro)
  • Keyword and content research (SEM rush, Keyword Planner, Google Trends)
  • GSuite, Microsoft Office
  • HTML/CSS and JavaScript
  • CMS (WordPress, Drupal)
  • Crawling software (Screaming Frog)
  • Editing software (PhotoShop)

07

Do SEO specialists need a cover letter?

Yes, indeed. We recommend sending a cover letter along with your resume is a must unless the job description strictly says not to send one. If you write one, don’t forget to tailor your cover letter according to the job advertisement. If you do not know how to make an impressive cover letter visit our guide on how to write a cover letter. Or else you can even use the Priwoo Cover Letter Builder to make your job guaranteed SEO specialist cover letter.

SEO Specialist Resume Sample (Text Version)

Elias Maverick

SEO Specialist

(555) 555 1234

eliasmaverick@example.com

Ridge St, Cary, NC, 27511

LinkedIn www.linkedin.com/me/elias-maverick/

Summary

An enthusiastic SEO specialist with 3+ years of industry-specific experience. Increased organic search traffic by 12% to 30% for a career-related website and improved search rankings from page 5 to 1st page for 20+ highly competitive keywords. Highly proficient in SEO tools like Moz Pro, Google Analytics, Ubersuggest, Ahrefs, KWfinder, etc.

Work Experience

SEO Specialist Dec 2018 – Present

ABC Company, Charlotte

  • Improved the company websites’ Alexa rank from 250,000 to 34,000 within 2 years.
  • Achieved 1st-page rankings in major search engines and increased the daily organic search traffic from 15,000 to 80,000 within the past 2 years.
  • Managed and reviewed all the website content to maintain an average of 5+ daily page updates.
  • Reviewed title tags, meta tags, and descriptions, website structure, focus key phrases, and resolved SEO issues of the site.

SEO Content Marketer Dec 2015 – Nov 2018

XYZ Company, Raleigh

  • Created the web content for 10+ company product pages.
  • Designed blogs, videos, and graphics to increase the satisfaction of organic users and as a result, the bounce rate has been decreased below 20% for every website I managed.
  • Performed 20+ social media campaigns to promote different company products among the local audience.
Education

Bachelor’s Degree in Computer Science Dec 2010 – Nov 2015

North Carolina State University, Chapel Hill

Skills
  • SEO Tools (Yoast, Ubersuggest, Moz PRO)
  • Email marketing tools (Mailchimp)
  • HTML/CSS
  • WordPress
  • Screaming Frog
  • Photoshop
  • On-page SEO
  • Off-page SEO
  • Google Analytics
  • MS Office / GSuite
  • Keyword Research
  • Strategic Planning
  • Analytical Skills
  • Critical Thinking
  • Research & Writing

Sample SEO Specialists resume job descriptions

SEO Specialist

  • Increased the organic search results by improving the SERP from 10 to number 3 for highly competitive keywords.
  • Wrote meta title tag, description of meta tags and improved the CTR of the site.
  • Managed the on page and off page SEO of the several product websites to increase the organic search traffic.
  • Researched and developed SEO friendly contents to gain the attraction of web and search engine users.
  • Implemented social media campaigns to maximize the outreach for the company’s products.
  • Done a keyword research by considering KEI (Keyword Effectiveness Index) to shortlist keywords for SEO.
  • Monitored & generated traffic, conversions, keyword rankings and reports.
  • Done a successful SEO campaign by developing SEO strategies based on keyword research, keyword strategy, competitive analysis, domain authority etc.
  • Analyzed the website’s SEO performances and troubleshot errors via webmaster tools.

Senior SEO Specialist

  • Developed optimization strategies that increase the company’s website search engine results rankings.
  • Set measurable goals that demonstrate improvement in marketing efforts to the digital marketing team. 
  • Monitored daily performance metrics to understand SEO strategy performance by using tools like Webmaster, Google Analytics, Ahrefs, Moz Pro, and SEM rush.
  • Collaborated with others within the marketing department to manage SEO strategy and to develop SEO friendly content.
  • Updated content and website links regularly to maximizing search engine rankings and the organic search traffic.
  • Researched and implemented content recommendations for the success of organic SEO.
  • Tracked, analyzed, and reported website analytics and PPC initiatives and campaigns.

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